The legendary artist Jón Sæmund aka Nonna Dead hardly needs an introduction, but he has influenced the Icelandic art scene for decades. It is therefore a great honor to introduce him in collaboration with us as he is the next artist in the project Hring for Hring.
Jón Sæmundur has taken on the task of illustrating leather jackets that we have collected, and each jacket is unique.
The Circle by Circle project is based on taking clothing and accessories that accumulate in the store and creating wearable art from them.
Jón Sæmundur has taken on the task of illustrating leather jackets that we have collected, and each jacket is unique.
seamSTRESS is the slow fashion project of seamstress Isabelle Bailey. She focuses on designing and sewing clothing from used textiles that would otherwise end up in landfills.
Sindri Snær Rögnvaldsson is a young fashion designer passionate about sustainability. He transforms old garments into unique pieces with a lot of personality. His work, inspired by the 70s/80s punk scene, reflects his belief in reuse and an artistic approach to waste.
